Brand Unification Skill
From a public URL to a scored brand-migration audit with a routed escalation.
Claude Skills · Progressive Disclosure · Claude Enterprise · Rubric Scoring · Prompt Engineering · Guardrails · Governance
My company was consolidating several legacy brands into one. Thousands of public pages still named the retired brands: blog posts, articles, research papers, campaign assets. Content writers and creative services had no consistent way to find every reference, judge how far off-brand a page was, or decide what needed legal review.
To address it, I proposed a Claude skill and built it: content and creative teams import it, hand it a URL, and it audits the page against the unified brand’s rules. Every finding traces to a written rule, and the skill rewrites and recommends but never publishes.
A user in Claude Desktop pastes a URL and asks Claude to audit it. That request loads the skill, which pulls the page and, following progressive disclosure, reads only the rule files it needs for the current step, so the context stays small and uncorrupted across a long audit.
The skill runs the content through four ordered rule sets: brand remediation, tone and voice, content rewrite, and escalation. Each set scores the content against its rubric and records the specific rule behind every finding.
It returns a score per rubric, a rewritten draft of the off-brand passages, and an escalation call: keep it with the content team, or send it to legal. The writer applies the changes; the skill never publishes.
A skill with broad rewrite instructions can drift into editorializing or changing meaning. Every pass is bound to a written rule set, and the skill records the specific rule behind each finding, so a reviewer can check any change against its source.
A long audit can fill the context with rule text and stale page content until the model loses the thread. The skill uses progressive disclosure: it loads only the rule files each step needs and drops page content once a step is scored, so the working context stays small.
Some off-brand content is a legal question, not a copy edit. The escalation rule set routes each finding to the content team or legal, and the skill returns a score and a draft but never publishes, so a person still makes the edit and the release call.
The brand migration finished in about a month against a three-month estimate: one week to build and test the skill, three weeks to work through the content.
Content writers and creative services run the audit themselves in Claude, with no dependency on a central brand reviewer.
What started as a web-page tool now audits Word documents, PDFs, and presentations, and is the organization’s default path for content migration.